Authenticity.
A nice word. A need to be true, genuine, real. A need to be special, different. People crave authenticity in their lives.
Some might drag the sewing machine out of the cupboard or travel to Spotlight, or forage through the op shops. Perhaps you just need some paper and glue. Messy play in the kitchen perhaps. Something to make you feel real, connected for just a moment to this hard rock we exist on.
In fact the world is filled with authenticity on a daily basis. Babies, infants, toddlers and young children see the world through their authentic eyes, their sense of smell, their sense of being which hasn't been yet tainted by the realities of the harsh world on which they will embark and spend their lives in. To nurture such a human requires an inventive skill set, someone who can think on their feet, ready to comfort at any moment. Being authentic is singing Old MacDonald Had a Farm with a farm that has cats ducks, elephants, whales, and buses. Try it. It's fun.